Elevo is an AI-assisted pitch deck builder created for a VC fund. It asks founders the right questions - then turns their answers into a clean, investor-ready deck.
My role: end-to-end design - product, brand, and websites.
Problem
Pitch decks landing at the fund were inconsistent - missing data, no sources, chaotic structure. Vetting them meant endless back-and-forth, and good investments were slipping through simply because their decks were unreadable.
Solution
An AI-assisted deck builder that asks founders all the right questions - and turns the answers into a clean, consistently structured pitch deck.
Results
The fund now receives decks it can actually work with: structured, comparable, easy to assess and pass along. Founders win too - no more guessing what VCs expect, the app spells it out so they can focus on their business.
Key flow
The core of Elevo is a guided form. Founders answer a series of questions, which are later transformed into slides.
The challenge: guide, don't lecture
The tricky part was dosage. Too little guidance and the answers came back vague. Too much and the form turned into homework nobody finishes. So the help was layered and never forced.
Every question comes with a one-line instruction and an example answer showing the expected shape and length.
For the curious: more examples and the why - why VCs ask this question and what they do with the answer.
One tap elevates a written answer: vague claims get concrete; it fixes what's lacking, not what's fine.
Every suggestion explains what changed and why, offers a few versions to browse - and the original answer is always one tap away.
Reducing complexity
Some slides need multiple answers - several data points, calculations, sources. The form splits them into small single-purpose fields, each explained in plain language where it's asked, and assembles everything into one clean slide.
Familiar UI
Founders live in Keynote and Google Slides, so design patterns need to follow their mental model: thumbnails on the left, the current slide front and center, familiar navigation. The AI changes how the deck gets made - not how the app feels to use.
Feedback and results
Elevo was tested with real founders, and two themes kept coming back: the guidance teaches what investors actually want, and the decks got dramatically easier to vet. A few of their words below.
Morgan Mercer
Founder & CEO, Vantage Point
"I love it! I like that the slides are shown and created in best practice and the tools are built off of investor feedback. I also like that Elevo incorporates feedback from investors for founders to create pitch decks in the most investor-aligned way."
Jason Hargrove
Founder, BRW TXT
“Having feedback from investors [within Elevo] and focusing on what they want to see in a pitch deck is super helpful”
Kathy Sennot
Founder, Femylze
“I like the seamless and user-friendly nature of the app. Specifically, the "Elevate" feature provides an engaging alternative to my pitch deck that I hadn't even considered before. Its intuitive design truly enhances my experience.”
Other deliverables
Product was only part of the job - I also designed Elevo's brand identity and websites. The system had to feel credible to investors and approachable to first-time founders, and carry consistently across the app, marketing site, and content.
